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Is link enhancement is the “HARDCORE LABOR” for you ?

When it comes to the subject of link popularity, most people think that it is just a matter of exchanging links with other sites.

Reciprocal links are very important indeed, but limited in terms of SEO results. They are just part of the overall strategy of a link building campaign. In fact, if a website features more than a certain amount of links (generally 50-75), search engines might interpret that such website is exchanging links to fake a strong link popularity rating. This is why one-way-links weigh so much more in terms of SEO.

One-way-links involve manual submissions to directories, submission of articles, press releases, and developing a presence on blogs and forums. None of the aforementioned actions can be implemented with a software. They are all based on manual labor. From ground up, it generally takes at least one qualified person full time for several months to develop a satisfactory link effect. Larger companies hire full-time people just to go speak about their websites on blogs and forums. There is a strong reason for that and the same effort needs to be applied proportionally to every website committed to a significant online presence.

Basically, Google Technology has developed the link popularity factor in order to define who is a “real player” on the internet. In other terms, if several hundred websites are linking to you and you have at least 30 reciprocal links with industry-related websites, major search engines will consider that you have an active online presence. Let’s put it this way: Within the same industry, one hundred websites might have a great content & all be optimized perfectly...which one will rank higher? Well, if one of these websites seems to be present all over the web, while the others are just featuring a great technical platform, it is obvious that the URL featuring a strong link popularity will rank higher.
Once again, it goes far beyond just establishing quality reciprocal links. One-way-links to your site is what count the most, and there is no way to circumvent such task through a software emulsion. It is “hardcore labor”.

A link building campaign includes 4 actions:

1) Reciprocal links:

Exchange reciprocal links with websites relevant to your industry.

2) One-way-links through Directory Submission:

There are virtually 1000s of directories accepting free new listings everyday. In most cases, website marketers boycott such “secondary directories” thinking that no traffic would result from being listed on them.... We agree! This is not what will bring traffic! However, inclusion in directories creates a strong one-way-link factor. In other terms, submitting your website to 100s of “at-first-sight-insignificant” directories will greatly enhance your link popularity factor. Of course, submissions should be addressed to directories featuring a decent PR.
Please note: Only manual submissions work for directory submission - Beware of those companies offering to submit your website to thousands of directories for a few dollars only since they always perform the work with softwares which are not SEO friendly – submitting to a directory requires individual registration in all cases and it is a labor intense process which can only be fulfilled manually.

3) One-way-links through Blogs Forums & SMO :

Participate in blogs and forum discussions. Post comments & questions and always have your URL listed in your signature. It is always advisable to address blogs and forums within your line of industry as a priority, but not necessarily... In fact, as an example, you could be a manufacturer visiting a marketing forum, and you could post a simple statement such as “Thank you for the tip!” in response to someone giving good information. The name of the game is to interact with online communities through blogs and forums to have a valid excuse to list your URL as many times as possible, thus increasing your link popularity through one-way-links.
Link enhancement through Blogs & Forums is also a labor intense process which cannot be implemented through software. In order to post a comment, each blog/forum requires registration. There is an art to “navigate” through blogs & forums, but it is well worth the time invested since Google values greatly this type of one-way-link!

4) One-way-links through Article Submission & Press Release:

Article submission & online press release have become industry standards in the world of SEO - Thousands of eZine publishers are looking for new articles and press release material on an ongoing basis. In most cases, you should not expect to receive traffic from such articles after they get published... In fact, chances are that your articles & press releases will never be found nor read, but their purpose is once again to increase your link popularity through one-way-links.
Article Submission & Press Release is a simple and efficient way to increase backlinks to your site...